B2B consulting
A B2B consulting firm
Management consulting for small and midsize businesses, with most new business coming from referrals.
Illustrative profile · all figures are fictional
- Annual revenue · 2025
- €3.8 million
- employees
- 24
- clients in France
- 1 office
- consulting
- 3 offerings
Existing tools
- Business website
- Form
- Sales tracking
The need
Turn visitor interest into qualified inquiries.
The offerings are hard to distinguish. The form sends too little context to prepare for the first conversation.
Engagement objective
A clear journey, from the need to the right person.
Clarify offerings, connect examples, and verify receipt of inquiries with their context.
Illustrative objectives · no measured results.
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