Understanding
Make the service recognizable
Restatement by target readers
Expected effect · not measuredChapter 03
The plan
A clear plan, explicit responsibilities, and a success condition for each step. The effects remain to be measured.
Roadmap
A proposed order of work. Scope and timing are defined with the team.
- 01PHASE
Management + content
Clarify entry points
Write a promise and a journey for each priority need.
Prerequisite: positioning accepted.
Acceptance criterionA reader can restate the service without an explanation.
- 02PHASE
Content + sales
Connect content and contact
Prototype pages, examples, and a short form.
Dependency: first-phase messages approved.
Acceptance criterionThe user finds an example and reaches contact using the keyboard.
- 03PHASE
Sales team
Verify receipt
Connect the recipient and test success, errors, and recovery.
Dependency: receiving service selected.
Acceptance criterionThe test inquiry arrives with its context.
Value to verify
Orientation
Reduce hesitation
Journey observed from a service page
Expected effect · not measuredContact
Receive an actionable inquiry
Actual receipt and qualification
Expected effect · not measured