Multichannel customer journeysCommerce and services · multisite group

Scoping

The scope of the engagement.

The scope combines a catalog, managed content, and routing inquiries to the network.

Work
Scoping and design
Implementation
Phased development
Data
Multiple sources
Operations
Website maintenance

Scoping decisions

Catalog
Bring sources together in a shared model.
Search
Combine conventional filters with interpretation of a natural-language inquiry.
Contact
Include the offering, service, and relevant site in the inquiry.

Work completed

  1. Step 1

    Scope the journeys

    Site structure, mockups, components, and architecture.

  2. Step 2

    Develop in phases

    Catalog, detail pages, services, and forms.

  3. Step 3

    Launch

    Website delivery, followed by maintenance and improvements.