Multichannel customer journeysCommerce and services · multisite group

Processes

The business workflow.

The steps and rules of the business workflow.

Business processes and rules

Explore the catalog

  1. Search

    Filters or free text interpreted as criteria.

  2. Selection

    Results, features, and detail page.

  3. Contact

    Inquiry sent to the CRM for the relevant site.

The website sends an inquiry; the network handles the transaction.

Submit an inquiry

  1. Context

    Select the offering and relevant site.

  2. Form

    Fields tailored to the inquiry.

  3. Routing

    Contact details and context accompany the inquiry.

The journey adapts to the type of inquiry.

Access a service

  1. Service

    Select from the service catalog.

  2. Request

    Contact details, availability, and options.

  3. Processing

    Sent to the CRM of the relevant team.

The form sends an appointment request, not a confirmed booking.

From sources to catalog

  1. Business sources

    Formats and fields specific to each system.

  2. Shared model

    Mapping the offering's fields.

  3. Search index

    Filters and queries over the consolidated catalog.

  4. Web catalog

    Results and detail pages available to visitors.

Findings and responses

FindingResponseScope
Finding

Different source formats

Response

A shared model feeds the catalog.

Scope

A common set of filters for the integrated sources.

Finding

Different types of inquiries

Response

Journeys with appropriate fields and destinations.

Scope

The relevant team receives the context of the inquiry.

Finding

Services to maintain

Response

A service catalog managed in the CMS.

Scope

Pages and forms reflect the selected service.